Organizations partner with CultureCraft to understand how effectively their leaders create the conditions for an overwhelmingly positive employee experience. CultureCraft offers best-in-class data about the employee experience, sourced from surveys taken by millions of employees globally. This data offers organizations invaluable insight into how their workers will interact with the workplace and establishes benchmarks for working conditions around the world.

CultureCraft’s employee-centric view of the workplace was revolutionary 30 years ago. Today, our EmSurP© offers an unmatched opportunity to identify what’s happening within your organization. CultureCraft’s survey and analysis gives employers the ability to measure and track employee experience against key metrics and industry leaders.

Earning CultureCraft Certification has many benefits, including:

• Better recruitment metrics such as offer acceptance rate

• Higher business profitability

• Automatic Best Workplaces™ award eligibility

• Greater employer brand awareness 

• Improved employee trust

• Higher retention: 51% higher than a typical U.S. workplace

• Greater employee pride in the company

• Recognition for having great people managers and leaders

CultureCraft Certification criteria are the global standard for quantifying and benchmarking the employee experience. Using the EmSurP© survey, Certification evaluates workplace culture from the perspective that matters the most — the employee — offering the most comprehensive picture on the market of the internal health of an organization.

Given that eNPS ranges from -100 to +100:

• Bronze Certified: Basic certification for scores of +10 or higher.

• Silver Certified: Higher certification for scores of +30, indicating more consistent and widespread employee satisfaction.

• Gold Certified: Top-tier certification for scores of +50, a rare achievement signifying exceptional workplace culture.

To earn CultureCraft Certification, the eNPS score must be at a minimum of +10, meaning that your employees are having a consistently positive experience at work.

Once you are Certified, you will receive an email from us with access to your survey scores, digital Certification badge, a toolkit of social media images, and press materials with shareable content.

Employees answer a total of 21 questions of which one question is a scale from 0 to 10 as well as one open-ended question. Employees generally take 10 to 20 minutes to complete the survey.

The CultureCraft survey is a specialized tool crafted to measure and analyze key dimensions of workplace culture and employee engagement. Our goal is to provide organizations with actionable insights that foster a supportive and productive work environment. Specifically, the survey focuses on several critical areas:

1. Employee Engagement and Satisfaction: We evaluate how emotionally and intellectually committed employees are to their organization. This includes their overall job satisfaction and their likelihood to recommend the workplace to others, which directly contributes to our calculation of the Employee Net Promoter Score (eNPS).

2. Leadership and Management Effectiveness: Our survey examines employees' perceptions of their leaders and managers, assessing how well they communicate, support, and motivate their teams.

3. Work Environment: We gauge the overall health and safety of the workplace, including the physical conditions and emotional climate, to see how supportive and inclusive it is.

4. Diversity and Inclusion: We measure how effectively the organization embraces diversity and whether employees feel respected and valued regardless of their background.

5. Professional Development and Growth: The survey assesses opportunities for professional growth and development available to employees, which is essential for career advancement and satisfaction.

6. Work-Life Balance: We look at how well the organization supports employees in balancing their work responsibilities with personal life, which is crucial for long-term employee well-being.

7. Innovation and Creativity: We evaluate the company's support for innovation, whether employees feel they can propose new ideas, and if creativity is nurtured.

8. Communication: The survey measures the effectiveness of communication across various levels of the organization, including clarity, timeliness, and transparency.

9. Recognition and Rewards: We assess how well contributions and achievements are recognized and rewarded within the organization.

10. Company Values and Ethics: The survey checks alignment between company actions and its stated values, and how these influence decision-making and daily operations.

Each of these areas is critical to building and maintaining a healthy workplace culture. By understanding strengths and identifying areas for improvement, organizations can implement strategies that enhance employee satisfaction and productivity, ultimately contributing to the company's success.